Hello! We’re Eldon Johnson and Terry Wolfram, a couple of friends from college with over 40 years of experience in real estate development and investing. Besides being long lasting friends, we both share the value of caring deeply about the communities that we create and the long-term impact they have on the people who live there.
We created Privada Homes after having partnered with larger builders and realizing that they often don’t share the same concern. We wanted to create a building company that was more thoughtful, creative and approached quality from a longer-term perspective that emphasized what will hold up over time versus what maximizes profit in the short term. We drew upon our real estate investment backgrounds and knowledge of the national building industry, paired those with our experience living in Florida, and looked at all of it through the lens of “what would be best for our families?” Through this process, we have created floor plans that are perfectly suited to the environment and, most importantly, to home buyers in the Sarasota area.

Hello! We’re Eldon Johnson and Terry Wolfram, a couple of friends from college with over 40 years of experience in real estate development and investing. Besides being long lasting friends, we both share the value of caring deeply about the communities that we create and the long-term impact they have on the people who live there.
We created Privada Homes after partnering with larger builders and realizing they often didn’t share our same concerns. We drew upon our real estate investment backgrounds and knowledge of the national building industry, paired those with our experience living in Florida, and looked at all of it through the lens of “what would be best for our families?” Through this process, we have created floor plans that are perfectly suited to the environment and, most importantly, to home buyers in the Sarasota area.
Come Home to Privada
Modern Coastal Living in Sarasota
At Privada, we understand that a home is more than just a roof over your head. It’s an expression of who you are and how you want to live your life. That’s why our homes are designed with passion and purpose, carefully crafted as individual works of art for the world to admire.
Live Privada
Privada, which means “private” or “exclusive” in Spanish, also comes from a cigar brand that Eldon enjoys. And since our neighborhoods are designed for people who appreciate the finer things in life—but also enjoy a relaxed, laid-back lifestyle—Privada Homes was born.
We build in exclusive, “one-of-a-kind” neighborhoods, so our homes must be just as unique and beautiful as the resort lifestyle communities in which you will live. A Privada Home is something special and is the perfect fit for the location–where you can enjoy all the benefits of a master-planned gated community, like a morning workout, lounging by the beautiful resort-style pool, or playing a game of pickleball. And after another lovely day in paradise, your Privada home is the perfect private retreat to return to for happy hour or just catching up with your loved ones.
The Privada Difference
We have worked hard to curate a selection of properties that offer both high-end aesthetics and budget-friendly prices. So if you are ready to elevate your living experience, come home to Privada, a modern coastal community in the Sarasota area. Trust us, you won’t be disappointed.
We believe that by creating a neighborhood unique to this market and one that responds to the specific needs of buyers in this area, we will be able to fill a void in the marketplace and provide a much-needed community in Sarasota.